Scaling Horizon Play’s AdTech Platforms Through Strategic Staff Augmentation
Client
Horizon Play
Industry
AdTech
Location
Netherlands
About Client
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Bring your service closer to your customers with intuitive mobile experiences. We connect thoughtful interface design, reliable application architecture and smooth integrations across devices.
Project Overview
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
“Since partnering with Prime Horizon, our team has been able to automate many of the up our time to focus on more important tasks, such as developing new products and services.”
Evelyn Hayes
CEO at Horizon Play
Team Augmentation Journey
Total Resources
45
Frontend Developers
Project Managers
SQA Engineers
UI/UX Designers
Backend Developers
1
1st Concept
JAN 2019 – Ongoing
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
01
Software Engineer
2
2nd Concept
Nov 2021 - Ongoing
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
01
Team Leader
01
Web Application Architect
03
Backend Developers
03
Frontend Developers
Multiple
Project Managers (Client Side)
01
SQA Engineer
3
3rd Concept
Jul 2023 - Dec 2025
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
01
Senior Go Developer
01
Solution Architect
4
4th Concept
March 2025 - Ongoing
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
02
Senior Backend Developers
01
Frontend Developer
01
DevOps Engineer
01
Python Engineer
01
Project Manager
Our Industry Expertise
Make complex workflows feel simple. We explore user needs, shape accessible interfaces and refine each interaction around real tasks and measurable product goals.
Javascript
Spring
python
java
Laravel
angular
react
MySQL
Amazon AWS
Bamboo
Grafana
Cloudwatch
php
Docker
Prometheus
Redis
Kotlin
C++
Lua
Next.js
AWS ECR
Typescript
AWS ECS
Golang
A multi-year partnership delivering 20+ digital projects
Projects
01/20
- Engineering Scalability
- Platform Modernization
- High-Performance AdTech Engine
- Unified AI Hub
01/04
Ad Serving Platform: Engineering Scalability
Summary
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Duration
5+ Years
Industry
AdTech
What was done
Core Ad-platform Enhancement, Feature Implementation, and Production Engineering Support
Challenges faced by the Client
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Solutions Provided by Prime Horizon
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Seamless Team Integration
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- AdTech Technical Support
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Long-Term Continuity
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
02/04
Platform Modernization
Summary
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Make complex workflows feel simple. We explore user needs, shape accessible interfaces and refine each interaction around real tasks and measurable product goals.
4+ Years
AdTech
Full-Stack Legacy Migration & UI Overhaul
Challenges faced in this Project
- Accumulated Technical Debt Across Core Platforms
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Severe Database Redundancy
- Faulty Event Management Architecture
- Outdated Backend Technology Stack
- Minimal Automated Verification Coverage
Build confidence into every release through structured quality assurance, thoughtful code review and continuous improvement. Clear acceptance criteria keep delivery aligned with your requirements.
- Disorganized and Obsolete API Structure
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Manual and Inefficient Deployment Process
- Lack of Centralized Technical Documentation
Solutions
- Comprehensive Technical Debt Reduction
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Database Cleanup and Documentation
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
- Event System Redesign
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Modernization of Backend Stack
Build confidence into every release through structured quality assurance, thoughtful code review and continuous improvement. Clear acceptance criteria keep delivery aligned with your requirements.
- Automated Testing Expansion
Build confidence into every release through structured quality assurance, thoughtful code review and continuous improvement. Clear acceptance criteria keep delivery aligned with your requirements.
- API Cleanup and Reorganization
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Containerization and Orchestration
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Comprehensive Technical Documentation
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
UI Screens
Challenging Features of the Software
Angular 13 - Compatible Authentication Module
Protect important workflows with appropriate access controls, transparent audit trails and secure engineering practices. Security requirements inform architecture from the beginning.
Custom Geo Targeting Selector (Region & Country Level)
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Custom Size Targeting Selector
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Persistent Search & Filter State
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
Auto-Updating Job List with Manual Refresh Option
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Dynamic List & Form Management on a Single Page
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
Dynamic Data Center Configuration with Hover-Based Controls
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
Rate Card Validation with Intelligent Redirect Logic
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
03/04
High-Performance AdTech Engine
Summary
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
2+ Years
AdTech
Cloud-Native Microservices Development
Client’s Business Challenges
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
- Disconnected Platforms
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
- Extreme Speed Requirements
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Complex Task Management
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Solutions
Make complex workflows feel simple. We explore user needs, shape accessible interfaces and refine each interaction around real tasks and measurable product goals.
- Reliable Data Synchronization
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
- High-Speed Bidding Engine
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Cloud-Native Task Control
Design resilient cloud environments with clear deployment workflows, practical observability and security built into every layer. Our engineers help your systems grow with your business.
- Centralized Event Processing
Design resilient cloud environments with clear deployment workflows, practical observability and security built into every layer. Our engineers help your systems grow with your business.
Measurable Results
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Single Management Hub
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Enhanced Bidding Speed
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Improved System Stability
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Challenging Features of the Software
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Unified Campaign Interface
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Intelligent Traffic Flow
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
What's Next?
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
04/04
Horizon Play.ai: Unified AI Hub
Summary
Make complex workflows feel simple. We explore user needs, shape accessible interfaces and refine each interaction around real tasks and measurable product goals.
1+ Years
Artificial Intelligence (SaaS) & Cloud Infrastructure
Multi-Modal AI Orchestration & Cloud Gateway Development
Client’s Business Challenges
Protect important workflows with appropriate access controls, transparent audit trails and secure engineering practices. Security requirements inform architecture from the beginning.
- High-Concurrency Billing Risks:
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
- Fragmented Integration Methods
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
- Complex Infrastructure Barriers
Design resilient cloud environments with clear deployment workflows, practical observability and security built into every layer. Our engineers help your systems grow with your business.
Solutions
Design resilient cloud environments with clear deployment workflows, practical observability and security built into every layer. Our engineers help your systems grow with your business.
- Atomic Billing Engine
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
- Universal API Gateway
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
- One-Click App Marketplace
Design resilient cloud environments with clear deployment workflows, practical observability and security built into every layer. Our engineers help your systems grow with your business.
Measurable Results
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
Zero Billing Errors
Build confidence into every release through structured quality assurance, thoughtful code review and continuous improvement. Clear acceptance criteria keep delivery aligned with your requirements.
Instant App Launching
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
Accelerated Development
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
Core Features of this Software
Build confidence into every release through structured quality assurance, thoughtful code review and continuous improvement. Clear acceptance criteria keep delivery aligned with your requirements.
Managed Infrastructure Catalog
Protect important workflows with appropriate access controls, transparent audit trails and secure engineering practices. Security requirements inform architecture from the beginning.
Precision Credit Ledger
Work with a focused engineering team that fits your way of working. Shared priorities, open communication and regular reviews keep everyone moving toward the same goal.
Multi-Model Playground
Build confidence into every release through structured quality assurance, thoughtful code review and continuous improvement. Clear acceptance criteria keep delivery aligned with your requirements.
Standardized API Interface
Make complex workflows feel simple. We explore user needs, shape accessible interfaces and refine each interaction around real tasks and measurable product goals.
What's Next?
Apply intelligent automation where it makes a meaningful difference. We connect carefully selected models with your business context, clear evaluation criteria and responsible human oversight.
Turn operational data into useful insight. We bring together dependable pipelines, clear reporting and accessible interfaces so teams can make informed decisions.
Protect important workflows with appropriate access controls, transparent audit trails and secure engineering practices. Security requirements inform architecture from the beginning.